We provide digital marketing audits designed to shed light on best practices, pinpoint key areas for improvement and offer recommendations that upgrade your programs immediately. Audits are provided in the following disciplines:
SEO Audits: Learn how well the site is currently performing in natural search results (Google, Bing, etc.) and why. Uncover potential design and development issues that may be hindering the site’s ability to achieve optimal rankings. Receive a custom site improvement checklist to resolve technical issues. Get a content production and promotion plan to improve search performance and garner additional traffic
PPC Audits: Learn how effectively your active paid search programs are being run. We will look into every campaign, ad group, ad, and keyword phrase in the hopes of uncovering any potential waste of ad spend as well as opportunities for higher conversions. We will dig into all your top competitors’ ad campaigns as well and find what they are doing right and how much they are budgeting/
Email Marketing Audits: Receive a diagnostic review of all email program elements including contact capture, design, frequency, deliverability, social integration, mobile compatibility, metrics, etc. Get suggestions for improvement and/or augmentation of the existing email program. Learn about new approaches to segmentation and opportunities to provide greater relevance to email recipients. Applicable for nearly every major email marketing tool including ExactTarget, Lyris, SilverPop, MailChimp, Campaign Monitor and more
Affiliate Marketing Audits: Confirm analytics tracking code is placed correctly to gather key data and insights. Identify and enable tracking for key conversions, site goals and sales-oriented behavior. Receive a custom analytics report including important metrics, actionable insights and suggestions for improved website performance. We will also do a deep dive into potential campaign fraud activity.
Lead Generation Audits: Depending upon the nature of your lead generation activity, we can either explore the current program for possible inefficiencies. These can come in the form of overpayment due to ineffective price/terms negotiations or from a misunderstanding of the importance of specific datapoint segmentations for tier definition.