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2 06, 2017

SEO vs. PPC: Pros, cons & an integrated approach

2018-05-17T06:45:21+00:00June 2nd, 2017|Digital Marketing News|

A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. In this post, let's look at the pros and cons of both SEO and PPC as a marketing strategy and provide some tips in choosing the right channel for your business.   Here are some takeaways for your PPC and SEO strategies:   SEO: Improve your organic traffic: SEO helps with awareness, branding and to bring traffic to your website. It is not all sunshine and rainbows, though, and there [...]

1 06, 2017

What’s Dominating Digital Marketing Right Now?

2018-05-17T06:45:21+00:00June 1st, 2017|Digital Marketing News|

Digital marketers are frequently subjected to the constant changes and innovations of the digital arena. The pace can be brutal and is often relentless. If recent business history is anything to go by, the only way to thrive in an ever-changing environment is to evolve and adapt.   Here are some takeaways for your digital marketing:   Mobile Is Shaping Modern-Day Consumerism: Searching for a product, checking product reviews, making product recommendations, looking for the online store that sells the product, even directly purchasing – all these actions can now happen on a smartphone. Live Video Streaming Continues To Gain Traction: [...]

30 05, 2017

Why Investing in SEO Makes Good Business Sense

2018-05-17T06:45:21+00:00May 30th, 2017|Digital Marketing News|

As Google continues to unhinge marketing models everywhere, companies are increasing spending on digital marketing services. If you are considering investing in search engine optimization (SEO), it may be hard to decide where to spend money, especially when marketing budgets are always tight.   Here are some takeaways for your SEO strategy:   Keyword research and optimization: Keyword research and optimization is about defining the audiences you want to reach online. People search a specific term, and your company shows up in the search results. Then the searchers click on your link — and you meet a new prospect! Technical work on [...]

22 05, 2017

5 massive SEO and content shifts you need to master right now

2018-05-17T06:45:21+00:00May 22nd, 2017|Digital Marketing News|

Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the best possible search experience to users. Google wants to show users the best content at the right time on the right device as quickly as possible.   Here are some takeaways for your SEO strategy:   From SEO to ‘SEO and content convergence’: Just as content alone isn’t enough to guarantee SEO success, SEO alone isn’t enough to guarantee that people will find and engage [...]

18 05, 2017

8 SEO Strategies That Work

2018-05-17T06:45:21+00:00May 18th, 2017|Digital Marketing News|

SEO is one of the most important strategies in online marketing. For this reason, we've compiled 8 SEO strategies that have proven to be effective over time. The right SEO approach can effectively lower your user audience cost and lead you to success.   Here are some takeaways for your SEO strategy:   Find the right keyword phrase: These words and phrases act as magnets that catch the attention of search engines. If you have the right keywords, you will receive healthy and converting traffic to your website. Backlinks from high authority websites: Good quality backlinks are an important ranking factor. [...]

17 05, 2017

How to Choose the Best Social Media Platform for Your Business

2018-05-17T06:45:21+00:00May 17th, 2017|Digital Marketing News|

When Snapchat went public this year, it was a reminder to many small business owners that they need to be part of the social media evolution. But which network? Snapchat? Facebook? Instagram? All of the above?   Here are some takeaways for your social media marketing:   Each channel is used in different ways, and should be used in different ways. There's no 'one size fits all. Think about where your audiences are, what they are reading, what they are doing. There's a lot of trial and error, seeing what sort of content works on each site. Prospective customers are [...]

15 05, 2017

Digital Marketing Changes Quickly: Trends To Watch This Year

2018-05-17T06:45:22+00:00May 15th, 2017|Digital Marketing News|

Digital marketing has taken the marketing industry by storm. While print marketing still holds power within the industry, it’s the digital marketing trends that are proving to hold precedence. While Web Strategies reported that in 2016 the five digital channels that saw large gains were email marketing, social media, online display advertising, mobile marketing and search, you’re likely wondering what this year will bring.   Here are some takeaways for your digital marketing this year:   Live video streaming: This can significantly improve the way you build brand awareness and customer loyalty as you form a personal relationship with your [...]

8 05, 2017

10 Timeless Keyword Research Tips

2018-05-17T06:45:22+00:00May 8th, 2017|Digital Marketing News|

Keyword research isn’t a blog post thing. It isn’t a website redesign thing, either. Instead, it should be an everyday thing, a continual harvesting of data so you can make better marketing decisions. There are plenty of keyword research tools out there. But this isn’t about tools. It’s about principles – simple strategies that work now and will continue to work in the future, no matter which tools or zoo animals come next. Here are some takeaways about keyword research:   Funnel stage: The “volume” number needs context. Some long-tail variations. Some stuff in the middle and bottom of the funnel that will [...]

3 05, 2017

Diversity is the key to successful digital marketing in 2017

2018-05-17T06:45:22+00:00May 3rd, 2017|Digital Marketing News|

It’s easy to get comfortable with one marketing strategy and spend all of your time, energy and money on it. For example, a lot of companies see a return on social media and decide to allocate their entire digital marketing budget towards amassing followers and creating advanced pay-per-click (PPC) ads. But be wary of closing off your strategy and focusing on one single method. Success is usually found in a diversified approach. Here are some takeaways about these tools:   Integrate SEO and PPC campaigns: Integrating organic SEO and PPC campaigns can increase the number of clicks a campaign receives by [...]

27 04, 2017

10 Free Marketing Tools Every Entrepreneur Should Know About

2018-05-17T06:45:22+00:00April 27th, 2017|Digital Marketing News|

If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every dollar. While executing your core competency is a crucial factor to your business’ success, another important step is effectively marketing your business. Fortunately, there are hundreds of free digital marketing tools that can greatly impact your business. In this article are a few of the best, free online marketing tools for entrepreneurs. Here are some takeaways about these tools:   Use Due to track time: A free tool for marketers that offers a time-tracking app to assess how much time is spent on each marketing project. This helps your [...]