As Google continues to unhinge marketing models everywhere, companies are increasing spending on digital marketing services. If you are considering investing in search engine optimization (SEO), it may be hard to decide where to spend money, especially when marketing budgets are always tight.   Here are some takeaways for your SEO strategy:   Keyword research and optimization: Keyword research and optimization is about defining the audiences you want to reach online. People search a specific term, and your company shows up in the search results. Then the searchers click on your link — and you meet a new prospect! Technical work on [...]

Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the best possible search experience to users. Google wants to show users the best content at the right time on the right device as quickly as possible.   Here are some takeaways for your SEO strategy:   From SEO to ‘SEO and content convergence’: Just as content alone isn’t enough to guarantee SEO success, SEO alone isn’t enough to guarantee that people will find and engage [...]

SEO is one of the most important strategies in online marketing. For this reason, we've compiled 8 SEO strategies that have proven to be effective over time. The right SEO approach can effectively lower your user audience cost and lead you to success.   Here are some takeaways for your SEO strategy:   Find the right keyword phrase: These words and phrases act as magnets that catch the attention of search engines. If you have the right keywords, you will receive healthy and converting traffic to your website. Backlinks from high authority websites: Good quality backlinks are an important ranking factor. [...]