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25 04, 2017

5 Digital Marketing Tips To Increase Your Brand’s Growth Online And Improve Ad Results

2018-05-17T06:45:22+00:00April 25th, 2017|Digital Marketing News|

Unlike old-fashioned advertising, what I love about the digital world is it's real time tracking. You can monitor and make improvements instantly, or adjust creative to a different media channel and that’s it—you’re done! This means you don’t have to shoot that commercial all over again if it’s not driving results, or you don’t need to re-create and republish a new print advertisement when you want to make a change. With digital advertising, you simply adjust the content as needed and you’re ready to go.   Here are some takeaways for your social media strategy:   Clear Calls-To-Action (CTA): Buy [...]

25 04, 2017

9 big small business social media no-nos

2018-05-17T06:45:22+00:00April 25th, 2017|Digital Marketing News|

Social media marketers point out some of the biggest (and most costly) mistakes companies make when using Facebook, Twitter, Instagram and Pinterest – and offer advice on how to avoid making these social faux pas.   Here are some takeaways for your social media strategy:   Setting up a page and then not posting anything on it: Not only does this send a message to potential customers that you don't care, sometimes people see it and think that you're not in business anymore. Not having a posting strategy/schedule: There are tools that allow you to schedule your posts in advance. [...]

24 04, 2017

SEO & website design: Everything you need to know

2018-05-17T06:45:22+00:00April 24th, 2017|Digital Marketing News|

Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front. Here are some takeaways for web design with SEO in mind:   Fundamentals: Choose a domain, hosting and CMS (content management system) that represents your business and meet your needs. Mobile-friendly design: The most popular device for internet searches is [...]

18 04, 2017

5 ways your merchandising strategy is affecting SEO performance

2018-05-17T06:45:23+00:00April 18th, 2017|Digital Marketing News|

When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a brand’s product mix, but rather a strategy is developed based on the holistic needs of the website. Here are some takeaways for your SEO performance:   Inventory issues and negative reviews: One consequence of having loosely managed inventory is overselling merchandise. While some customers might call to voice their concern, many will likely take to social media [...]

17 04, 2017

How To Seriously Rock Your Revenue With Seasonal SEO

2018-05-17T06:45:23+00:00April 17th, 2017|Digital Marketing News|

Does your SEO strategy account for seasonality? If not, then your business could be at a disadvantage. No matter your industry, seasonality impacts SEO projections, allocation of marketing costs, and other business factors. Here are some takeaways for your seasonal SEO strategy:   What is Seasonal SEO: Seasonal SEO takes all the basic considerations of a traditional SEO strategy but then looks at ways to drive conversions based on themes and a finite time period. Seasonal SEO matters: SEO is awesome for driving long-term success. However, if your business wants to capitalize on seasonal SEO, then you’ll need to build a strategy [...]

17 04, 2017

9 proven methods for generating sales leads

2018-05-17T06:45:23+00:00April 17th, 2017|Digital Marketing News|

In the digital age, businesses have more ways than ever to attract new customers. Which lead generation strategies, or channels, are the most successful? Here are some takeaways that will help you to attract more sales leads:   Referrals: Leads that come from referrals convert faster, have low cost of acquisition and have higher customer lifetime values than any other leads. If you have a great product already, chances are that you are seeing growth via word of mouth. Search Engine Optimization (SEO): If your website looks old people will not take the time to check it out. And, if your site [...]

12 04, 2017

5 Signs You Need A New Website Design

2018-05-17T06:46:00+00:00April 12th, 2017|Digital Marketing News|

Your website should be the best reflection of your brand, especially considering it’s most likely the first place a new potential customer will see/learn about your business. If you have an outdated website design that either looks like it’s from the ’90s or isn’t responsive, it’s time to upgrade! Here are some takeaways about signs to upgrade your web's design: It's not mobile-friendly: If people can’t easily navigate your website on a mobile device, they will immediately leave and get their information from your competitor. Don’t let this simple conversion stop you from getting new leads and customers! Your site [...]

5 04, 2017

Proximity: The newest addition to the marketing mix’s Ps

2018-05-17T06:46:00+00:00April 5th, 2017|Digital Marketing News|

Any old school marketer can rattle off a list of marketing mix “Ps.”: product, price, place, promotion, people, processes and physical evidence. Unfortunately, those old pillars of marketing don’t quite hold up under the weight of today’s digital marketing needs. Our aging mnemonic sorely needs a renovation. It’s time we add proximity into the mix. Here are some takeaways about what a well-designed website does for you: Digital puts you in the center of the map: Since most people find businesses through local search and digital maps, proximity needs to be a major aspect of every marketing strategy. Local SEO and [...]

31 03, 2017

4 Tactics to Supercharge Your PPC Campaigns

2018-05-17T06:46:01+00:00March 31st, 2017|Digital Marketing News|

The online advertising universe is constantly evolving. With innovations in digital advertising happening all the time, it can be challenging to maintain high performance and stay competitive without a constant pulse on the Google platform. There’s a ton of strategy, trial and error, and creativity required to drive successful PPC campaigns. Here are some  tactics that can help supercharge underperforming ad campaigns.   Here are some takeaways: Mobile Ad Campaigns: By 2019, mobile will account for more than 33% of total media ad spend in the US. With that kind of growth and Google’s mobile-first policy, optimized mobile ads should be [...]

24 03, 2017

Digital Marketing Strategies Small Businesses Should Adopt

2018-05-17T06:46:01+00:00March 24th, 2017|Digital Marketing News|

Digital marketing is a very broad term that includes website design, social media, online advertising, email advertising, SEO and more. This can be extremely confusing to the local business owner simply looking to attract more eyeballs on their site. Of all the options out there, which ones should you adopt? Here are some takeaways about what a well-designed website does for you: Your website is a convertible mustang: Your website must look good with easy navigation on mobile devices. Visitors must be able to click on a phone number or an email address to contact you. Rich answers on your [...]