On the Cusp!

Proximity: The newest addition to the marketing mix’s Ps

April 5th, 2017|Digital Marketing News|

Any old school marketer can rattle off a list of marketing mix “Ps.”: product, price, place, promotion, people, processes and physical evidence. Unfortunately, those old pillars of marketing don’t quite hold up under the weight of today’s digital marketing needs. Our aging mnemonic sorely needs a renovation. It’s time we add proximity into the mix. Here are some takeaways about what a well-designed website does for you: Digital puts you in the center of the map: Since most people find businesses through local search and digital maps, proximity needs to be a major aspect of every marketing strategy. Local SEO and [...]

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4 Tactics to Supercharge Your PPC Campaigns

March 31st, 2017|Digital Marketing News|

The online advertising universe is constantly evolving. With innovations in digital advertising happening all the time, it can be challenging to maintain high performance and stay competitive without a constant pulse on the Google platform. There’s a ton of strategy, trial and error, and creativity required to drive successful PPC campaigns. Here are some  tactics that can help supercharge underperforming ad campaigns.   Here are some takeaways: Mobile Ad Campaigns: By 2019, mobile will account for more than 33% of total media ad spend in the US. With that kind of growth and Google’s mobile-first policy, optimized mobile ads should be [...]

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Digital Marketing Strategies Small Businesses Should Adopt

March 24th, 2017|Digital Marketing News|

Digital marketing is a very broad term that includes website design, social media, online advertising, email advertising, SEO and more. This can be extremely confusing to the local business owner simply looking to attract more eyeballs on their site. Of all the options out there, which ones should you adopt? Here are some takeaways about what a well-designed website does for you: Your website is a convertible mustang: Your website must look good with easy navigation on mobile devices. Visitors must be able to click on a phone number or an email address to contact you. Rich answers on your [...]

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Why Website Design is Important for Business

March 21st, 2017|Digital Marketing News|

One of the most basic things that businesses, both big and small, need these days is a website but it is vital that the site is a professional and well designed one rather than one that has just been thrown together for the sake of it.   Many people are seeking solutions to their problems online, with the hope to find the perfect company to resolve them, and if a website is poorly designed, it will make your potential customer turn and go to the next option in the search engine list.   Here are some takeaways about what a [...]

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5 Questions to Improve Your Digital Marketing

March 21st, 2017|Digital Marketing News|

Every company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the content, though, it can be difficult to pick the best option or figure out why your strategy isn't working. How can you improve your digital marketing efforts? Read here some questions to ask. Here are some takeaways: Strategic outreach plan? Before starting any campaign, focus your energies on audience identification and segmentation. Research where your customers hang out, what they like and what they hate. Are you focusing on the non-buyers? Successful digital marketing campaigns don't just reach buyers -- they also [...]

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Combine SEO and web design to boost your marketing efforts

March 16th, 2017|Digital Marketing News|

When a business kicks off a new website, careful consideration usually goes into its design. Attractiveness, professionalism, and usability are top concerns, all geared toward providing visitors easy access to the information they’re seeking. But all of that hard work is wasted if customers never see a business’s website in the first place. That's where a well-developed SEO strategy does its magic. Here are some takeaways: Image SEO: If your image size is too large, it slows down your page load times, which negatively affects rankings, so it’s important to scale your images down where necessary and keep SEO in [...]

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Picking Your Mobile Solution: Should You Build A Native App Or Stick With Responsive Web Design?

March 16th, 2017|Digital Marketing News|

The world is mobile, so more and more companies are investing in their mobile presence and user experience to receive more visitors and, in the end, more clients. It’s the new dilemma facing companies looking to beef up their mobile presence: To build a native app or stick with responsive web design. Here are some takeaways: Responsive website: The concept of place has evolved into a pervasive and persistent presence around us that enables consumers to shop anywhere, at any time, anyhow they want. Native apps: While the internet is an ocean of information, personalization is the bridge of intent [...]

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The New 4Ps of Modern Marketing

March 10th, 2017|Digital Marketing News|

While the 4Ps (price, product, promotion, place) have stood the test of time – times are changing.  Old material processes have given way to digital conveniences as marketers start to question these core elements under the spotlight of search, display and social. There are some new Ps in the air now, creating a new stage for marketers as they start to rethink their campaigns in the digital era, especially as it pertains to the heart of digital marketing, search. Here are some takeaways: Pervasive & Persistent: The concept of place has evolved into a pervasive and persistent presence around us that [...]

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One-Third of Digital Marketing Budget Spent on Mobile Marketing

March 2nd, 2017|Digital Marketing News|

Marketers and business owners are more conscious about how mobile marketing helps businesses to attract more customers. Offering an outstanding customer mobile experience is the main goal of any strategy, software or app in the market. Here are some takeaways: Marketers are already aware of mobile's growth, but this shows how brands are gearing up to deal with mobile. Now companies are spending real money and shifting real dollars to mobile. While the mobile app is clearly a focus, marketers are becoming increasingly sophisticated with app and web, recognizing the importance of both channels. The dual approach of web and [...]

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10 mobile marketing trends to watch in 2017

February 28th, 2017|Digital Marketing News|

Location-based and other mobile marketing strategies may help retailers and other brands bring in customers. And since everyone is connected to their mobile phones, the speed at which your mobile website loads is only going to become more important. Here are some takeaways: Mobile apps. A small but highly engaged group of loyal users can contribute to the bottom line. To attract these people, marketers should turn to mobile web first. Messaging. For many brands, this can be as simple as customer service. Give consumers a channel to ask questions and resolve issues, and once the trust is there, engage [...]

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