On the Cusp!

Digital Marketing Internship

May 8th, 2017|Internships, Jobs|

We are a Knoxville based digital marketing company looking for someone that really wants to learn about digital marketing and are willing to work hard in the process. You will be doing research, on-the-fly thinking and earn yourself some experience with creative strategy and the operational essence of a cutting-edge digital marketing agency. Students in the Digital Cusp Internship Program will experience the real-world application of marketing, account management and project management through client projects and internal assignments. They will be exposed to agency life and begin developing an understanding of the digital landscape and project processes. Internships are available [...]

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Diversity is the key to successful digital marketing in 2017

May 3rd, 2017|Digital Marketing News|

It’s easy to get comfortable with one marketing strategy and spend all of your time, energy and money on it. For example, a lot of companies see a return on social media and decide to allocate their entire digital marketing budget towards amassing followers and creating advanced pay-per-click (PPC) ads. But be wary of closing off your strategy and focusing on one single method. Success is usually found in a diversified approach. Here are some takeaways about these tools:   Integrate SEO and PPC campaigns: Integrating organic SEO and PPC campaigns can increase the number of clicks a campaign receives by [...]

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10 Free Marketing Tools Every Entrepreneur Should Know About

April 27th, 2017|Digital Marketing News|

If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every dollar. While executing your core competency is a crucial factor to your business’ success, another important step is effectively marketing your business. Fortunately, there are hundreds of free digital marketing tools that can greatly impact your business. In this article are a few of the best, free online marketing tools for entrepreneurs. Here are some takeaways about these tools:   Use Due to track time: A free tool for marketers that offers a time-tracking app to assess how much time is spent on each marketing project. This helps your [...]

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5 Digital Marketing Tips To Increase Your Brand’s Growth Online And Improve Ad Results

April 25th, 2017|Digital Marketing News|

Unlike old-fashioned advertising, what I love about the digital world is it's real time tracking. You can monitor and make improvements instantly, or adjust creative to a different media channel and that’s it—you’re done! This means you don’t have to shoot that commercial all over again if it’s not driving results, or you don’t need to re-create and republish a new print advertisement when you want to make a change. With digital advertising, you simply adjust the content as needed and you’re ready to go.   Here are some takeaways for your social media strategy:   Clear Calls-To-Action (CTA): Buy [...]

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9 big small business social media no-nos

April 25th, 2017|Digital Marketing News|

Social media marketers point out some of the biggest (and most costly) mistakes companies make when using Facebook, Twitter, Instagram and Pinterest – and offer advice on how to avoid making these social faux pas.   Here are some takeaways for your social media strategy:   Setting up a page and then not posting anything on it: Not only does this send a message to potential customers that you don't care, sometimes people see it and think that you're not in business anymore. Not having a posting strategy/schedule: There are tools that allow you to schedule your posts in advance. [...]

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SEO & website design: Everything you need to know

April 24th, 2017|Digital Marketing News|

Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front. Here are some takeaways for web design with SEO in mind:   Fundamentals: Choose a domain, hosting and CMS (content management system) that represents your business and meet your needs. Mobile-friendly design: The most popular device for internet searches is [...]

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5 ways your merchandising strategy is affecting SEO performance

April 18th, 2017|Digital Marketing News|

When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a brand’s product mix, but rather a strategy is developed based on the holistic needs of the website. Here are some takeaways for your SEO performance:   Inventory issues and negative reviews: One consequence of having loosely managed inventory is overselling merchandise. While some customers might call to voice their concern, many will likely take to social media [...]

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How To Seriously Rock Your Revenue With Seasonal SEO

April 17th, 2017|Digital Marketing News|

Does your SEO strategy account for seasonality? If not, then your business could be at a disadvantage. No matter your industry, seasonality impacts SEO projections, allocation of marketing costs, and other business factors. Here are some takeaways for your seasonal SEO strategy:   What is Seasonal SEO: Seasonal SEO takes all the basic considerations of a traditional SEO strategy but then looks at ways to drive conversions based on themes and a finite time period. Seasonal SEO matters: SEO is awesome for driving long-term success. However, if your business wants to capitalize on seasonal SEO, then you’ll need to build a strategy [...]

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9 proven methods for generating sales leads

April 17th, 2017|Digital Marketing News|

In the digital age, businesses have more ways than ever to attract new customers. Which lead generation strategies, or channels, are the most successful? Here are some takeaways that will help you to attract more sales leads:   Referrals: Leads that come from referrals convert faster, have low cost of acquisition and have higher customer lifetime values than any other leads. If you have a great product already, chances are that you are seeing growth via word of mouth. Search Engine Optimization (SEO): If your website looks old people will not take the time to check it out. And, if your site [...]

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5 Signs You Need A New Website Design

April 12th, 2017|Digital Marketing News|

Your website should be the best reflection of your brand, especially considering it’s most likely the first place a new potential customer will see/learn about your business. If you have an outdated website design that either looks like it’s from the ’90s or isn’t responsive, it’s time to upgrade! Here are some takeaways about signs to upgrade your web's design: It's not mobile-friendly: If people can’t easily navigate your website on a mobile device, they will immediately leave and get their information from your competitor. Don’t let this simple conversion stop you from getting new leads and customers! Your site [...]

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