Your website should be the best reflection of your brand, especially considering it’s most likely the first place a new potential customer will see/learn about your business. If you have an outdated website design that either looks like it’s from the ’90s or isn’t responsive, it’s time to upgrade!
- It’s not mobile-friendly: If people can’t easily navigate your website on a mobile device, they will immediately leave and get their information from your competitor. Don’t let this simple conversion stop you from getting new leads and customers!
- Your site looks outdated: If your website looks old people will not take the time to check it out. And, if your site looks old, it’s probably hard to navigate. Everyone wants to easily and quickly find what they’re looking for on a website.
- Slow loading speed: Does it take more than two seconds for any page on your website to load? People will generally click off of a web page after waiting only three seconds for it to load!
- Site not optimized for search engines: The majority of new customers will find out about your business online. That means you need to appear on search engine listings when relevant key phrases for your business are searched.
- Social media accounts not integrated: If the point is to gain new customers and prospects, then your social media accounts need me linked and integrated into your website.
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1. It’s not mobile-friendly
Take our your phone and type in your website URL into a search engine. How does your website look? How does it navigate? Is it easy to view? Take some time to browse around and consider these questions. If you find it’s difficult, time-consuming, or slow to move around your current website on a mobile phone or tablet, it’s time for a change!
The majority of people visiting your site will visit through a mobile device, and those numbers are only growing as time goes on. If people can’t easily navigate your website on a mobile device, they will immediately leave and get their information from your competitor. Don’t let this simple conversion stop you from getting new leads and customers!
2. Outdated look
Simply put, if your website looks old people will not take the time to check it out. And, if your site looks old, that means it’s outdated, which also means it’s probably hard to navigate. Everyone wants to easily and quickly find what they’re looking for on a website. You should have lots of graphics pointing to main services and products, main navigation tabs should highlight key areas of your business, and a call to action should be on every page.
As a general rule, get a website redesign at least every three years. With how quickly consumer needs and technology changes, this will ensure your website stays up-to-date.
3. Slow loading speed
Usability is a huge component to a website design. Are images loading slow on your home page? Does it take more than two seconds for any page on your website to load? People will generally click off of a web page after waiting only three seconds for it to load! Yes, we as a society are becoming more and more impatient. However, we also have the technology to meet our demands–so, use it!
There’s nothing users hate more than a website taking forever to load. By getting a new website design by a professional company, they will ensure these loading speeds stay within industry standards.
4. Site not optimized for search engines
If the pages within your website aren’t optimized, how are new users finding your business? Remember, the majority of new customers will find out about your business online. That means you need to appear on search engine listings when relevant key phrases for your business are searched.
For example, if you’re a real estate agent in Houston, the best way to be found online is to optimize your website pages for key phrases such as “Houston realtor.” With consistent organic marketing pushes, your business can be found on Google for these relevant phrases.
5. Social Media accounts not integrated/linked
There’s a whole space of opportunity through social media. There are new prospects you would have never known about before getting on Facebook, Twitter, LinkedIn, and Instagram. If the point is to gain new customers and prospects, then your social media accounts need me linked and integrated into your website.
