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General Information

Name

Email

Phone (Office)

Phone (Home)

Overriding Objective!

Which of the following are you dedicated to? Click all that apply.

Creating an amazing website that represents the business in the best possible way.
Creating enhanced levels of functionality for either our company or our customers online.
Driving significant sales growth through online efforts like SEO, Paid Search, Social, etc…

Product(s)/Service(s) & Competitors

What Services or Products do you provide?

Who are your primary targeted audience/customers

Are there any secondary customers you wish to target?

Who are your primary competitors?

Describe key differentiators from your competition

What are Products or Services that you wish to sale more of?

Do you deal with any channel terms of services, legal or industry specific regulatory issues for public marketing?

Is there anything else you want us to know, big picture?

Existing Digital Marketing Programs

What search & social channels is your company currently marketing in?

What search & social channels, if any, have been tested and continued or suspended?

Describe results from each channel and why they were valuable or not.

Describe any other Digital Marketing you employ or have in the past. (email, affiliate marketing, lead generation, etc..)

What types of agencies do you use for what purposes?

Changes Sought

How do you want your program(s) to change?

Paid Search
SEO
Paid Social
Organic Social
Display
Retargeting
Other?

Other

What is an acceptable cost per action (CPA) for each KPI?

What is your current anticipated monthly digital ad budget?

Social Media Background

What social profiles do you currently maintain and who runs them? Please provide links to each

Are you happy with the ROI of your social programs?

Do you currently run any of the following social amplification ads?

Facebook Ads
Twitter
Re-targeted Psychographics
YouTube TrueView Ads

Facebook Ads

Feed
RH column
Mobile
Amplified page post
Pure external traffic-driving ad unit

Twitter

Promoted Tweets
Promoted Accounts

SEO Condition

Do you believe you get the right amount of free traffic from Google?

Have you recently experienced a substantial drop in free traffic from Google?

Is this the main reason for your inquiry?

What are your theories regarding why?

Describe how you use Google+

When was the last time your website underwent an SEO audit?

Public Relations Environment

Please describe PR activities you currently undertake.

Content Creation

Content is still king! Even online. Tell us about your content creation efforts.

What goals do you have for content marketing?

Focused quality traffic to your website?

Attributable conversion?

SEO?

Friendship: likes, follows, etc.?

Tell us about your internal or third party content creation team.

In-House

Contractors

How much content do you create?

Does your business currently blog?

Yes
No

what is the URL for your blog?

Does the content marketing team use research to advise content creation?

Yes
No

What data is used and who generates it?

International Needs

What countries and languages do you market in?

Do you seek multilingual, multinational expansion?

Do you have translation teams in place?

Are they local speakers?

In-house resources?

Site Design/Build/Develop Prerequisites

Tell us about your goals for the website.

Is the new website based on existing designs? Or, will this be new design?

What will the primary purpose be for the site?

Catalog?
Lead Generation?
Ecommerce?
Informational ?
Entertainment?

Do you have an internal development team? What are their roles?

Will your team provide the content? Or will you need some content development support?

Please list 3 sites that you really like and describe why?

Tools Used

Please check which of the following tools you use:.

Tools Used (Please check which of the following tools you use)

Digital Assessment Form

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