Digital Marketing News

14 02, 2017

Google monthly search volume dwarfs rivals thanks to mobile advantage

February 14th, 2017|Digital Marketing News|

In the past year, comScore has de-emphasized its search market share and mobile market share reports. Part of the reason is that the numbers don’t change that much anymore. In addition, for reasons that remain mysterious, the measurement firm has declined to present a consolidated view of the search marketplace that includes both desktop and mobile. Mobile search is now both larger and, in many respects, more important than desktop search. Here are some takeaways: Desktop search queries are declining, and mobile search is rising. Google likely has 30+ billion queries per month across platforms. At the end of last [...]

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13 02, 2017

Does Your Website Relaunch Have These 3 Major Keys?

February 13th, 2017|Digital Marketing News|

After having the same website for years, you've decided it's time for a change. Your team or agency has been working on it and you’re finally ready to re-launch. Where do you start? Here are some takeaways: Planning. In the planning phase, there are several important initiatives: Page URLs, keyword mapping, titles and meta descriptions and canonical tags. Transition. The second phase of SEO for a relaunch includes: 301 redirects, XML sitemap, Robots.txt. Post-Launch. It’s critical to monitor the health of the site and the implementation of planned and transition activities at least weekly after launch. This will ensure the search engines [...]

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6 02, 2017

Facebook reports brands see a lift when optimizing video for mobile

February 6th, 2017|Digital Marketing News|

Facebook closed 2016 well. The increase in daily active users was of 18%, reaching a total of 1.23 billion. And many of those users came through mobile, so this is a digital marketing option no business should ignore. Here are some takeaways: Facebook’s Q4 and full year earnings report found an 18% year-over-year increase in daily active users reaching 1.23 billion, and 84% of Q4 advertising revenue came from mobile ads, up from 80% the same quarter last year. The tech giant’s mobile daily active users in December hit 1.15 billion, a 17% year-over-year increase. “We've seen continued growth and engagements on [...]

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6 02, 2017

On the Cusp: Digital Marketing Spend in the US Will Near $120 Billion By 2021

February 6th, 2017|Digital Marketing News|

One of the main questions any business ask about digital marketing, especially in the beginning, is how much to spend. According to this study developed by Forrester, the amount companies, of all sizes, are planning to spend in digital marketing is increasing in order to reach and engage customers. Specifically, Forrester found four key takeaways:

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2 02, 2017

Digital Directions : 5 Big Content Marketing Strategy Trends to Know This Year

February 2nd, 2017|Digital Marketing News|

If you want your content marketing to succeed, then you need a strategy. You can’t just create content and expect people to find it and love it. When creating your content, you need to keep three important elements in mind: Your target audience. Your business objectives. How you’ll promote that content. So when it comes to creating content, what are the most effective content types for companies? And what are the top priorities, goals, metrics, and tactics businesses are using? If you'd like to read this article in the Search Engine Journal, please click here. Author: Danny Goodwin Here’s what’s trending [...]

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