On the Cusp!

5 Ways to Improve Customer Relations Through Communication

February 28th, 2017|Digital Marketing News|

Today’s marketing is about relationships, and the average consumer is looking for more than just a product to buy or service to use. Consumers today also want an improved customer experience, which can only be achieved through better communication between the consumer and the company. In this article there are ideas to improve your customer relations. Here are some takeaways: Informative webpage. If your website is lacking functionality in terms of easy-to-find important information, then consumers will leave your site in search of another (possibly a competitor). Personalized emails. With their email on your list, you can improve customer relations by sending [...]

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5 Ways To Improve Your Website, The Most Powerful Marketing And Sales Tool In 2017

February 24th, 2017|Digital Marketing News|

A “good” website (one that converts at an impressive rate), will mean more sales and greater brand recognition. If your site has a high bounce rate, where users leave your page after viewing only one page, not only is this costing you sales, but your competition is likely benefiting from it. What can you do to improve this situation in 2017? Here are some takeaways: Responsive design. People are using their mobile phones to find what they need online. Redesigning your website so that it meets the needs of mobile users is key to boosting your conversion rate. Clear value proposition. [...]

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3 of the Top Opportunities and Challenges for Digital Marketing in 2017

February 23rd, 2017|Digital Marketing News|

We're just starting off 2017 and there are opinions about the most influential digital marketing trends for this year. With so many options out there, it's easy to feel overwhelmed and lost, but one thing is true: sometimes getting to the basics is the best strategy to position your business online properly.   Here are some takeaways: Online reputation management. In 2017, your mission is to focus on generating positive word of mouth and early buzz about your business, and be careful to tackle any negative review. Local SEO and listings. Each business should start by claiming and verifying its local listing. [...]

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Google monthly search volume dwarfs rivals thanks to mobile advantage

February 14th, 2017|Digital Marketing News|

In the past year, comScore has de-emphasized its search market share and mobile market share reports. Part of the reason is that the numbers don’t change that much anymore. In addition, for reasons that remain mysterious, the measurement firm has declined to present a consolidated view of the search marketplace that includes both desktop and mobile. Mobile search is now both larger and, in many respects, more important than desktop search. Here are some takeaways: Desktop search queries are declining, and mobile search is rising. Google likely has 30+ billion queries per month across platforms. At the end of last [...]

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Does Your Website Relaunch Have These 3 Major Keys?

February 13th, 2017|Digital Marketing News|

After having the same website for years, you've decided it's time for a change. Your team or agency has been working on it and you’re finally ready to re-launch. Where do you start? Here are some takeaways: Planning. In the planning phase, there are several important initiatives: Page URLs, keyword mapping, titles and meta descriptions and canonical tags. Transition. The second phase of SEO for a relaunch includes: 301 redirects, XML sitemap, Robots.txt. Post-Launch. It’s critical to monitor the health of the site and the implementation of planned and transition activities at least weekly after launch. This will ensure the search engines [...]

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Facebook reports brands see a lift when optimizing video for mobile

February 6th, 2017|Digital Marketing News|

Facebook closed 2016 well. The increase in daily active users was of 18%, reaching a total of 1.23 billion. And many of those users came through mobile, so this is a digital marketing option no business should ignore. Here are some takeaways: Facebook’s Q4 and full year earnings report found an 18% year-over-year increase in daily active users reaching 1.23 billion, and 84% of Q4 advertising revenue came from mobile ads, up from 80% the same quarter last year. The tech giant’s mobile daily active users in December hit 1.15 billion, a 17% year-over-year increase. “We've seen continued growth and engagements on [...]

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On the Cusp: Digital Marketing Spend in the US Will Near $120 Billion By 2021

February 6th, 2017|Digital Marketing News|

One of the main questions any business ask about digital marketing, especially in the beginning, is how much to spend. According to this study developed by Forrester, the amount companies, of all sizes, are planning to spend in digital marketing is increasing in order to reach and engage customers. Specifically, Forrester found four key takeaways:

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Digital Directions : 5 Big Content Marketing Strategy Trends to Know This Year

February 2nd, 2017|Digital Marketing News|

If you want your content marketing to succeed, then you need a strategy. You can’t just create content and expect people to find it and love it. When creating your content, you need to keep three important elements in mind: Your target audience. Your business objectives. How you’ll promote that content. So when it comes to creating content, what are the most effective content types for companies? And what are the top priorities, goals, metrics, and tactics businesses are using? If you'd like to read this article in the Search Engine Journal, please click here. Author: Danny Goodwin Here’s what’s trending [...]

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Forming client relationships

May 25th, 2016|Creative|

Forming client relationships Avada News   •   June 2, 2016 ALorem ipsum dolor sit amet, consectetur adipiscing elit. In et scelerisque sem. Nunc molestie neque augue, at gravida mi blandit eget. Aenean eu augue id lacus eleifend interdum. Cras sit amet metus sit amet velit lacinia ullamcorper. Nam facilisis a orci quis tempus. Vivamus id odio justo. Curabitur ut euismod metus. Donec nec neque non ligula vestibulum blandit id sed eros. Vestibulum cursus in ligula lacinia lobortis. Morbi at velit at velit auctor efficitur ut ac justo. Phasellus porttitor, elit vitae scelerisque vestibulum, nunc [...]

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