Digital marketing is a constantly evolving field, with industry standards and best practices progressing on a regular basis. Thankfully, free, top-notch online resources abound for digital marketers to keep tabs on the latest.
Hubspot’s Blog
Inbound marketing pioneer HubSpot has helped more than 10,000 companies in 56 countries attract leads and convert them into paying customers.
Marketing Profs
Marketing Profs offers a wealth of resources for modern marketers from training courses and virtual and live conferences to podcasts and free articles on everything from SEM to segmentation.
Mashable
The leading Internet resource about the Internet, Mashable offers near-infinite ways to consume its real-time digital content, whether in text, video, photographic, infographic, or regular graphic form. You might find it helpful to get your marketing news in the context of the larger picture of what’s new across the digital world, but if you’re looking solely for updates on social media, the business of marketing, or tech, you can subscribe to just those channels via RSS or social networks.
eMarketer
eMarketer collects thousands of data points from global marketing studies to distill the most valuable insights into easy-to-read charts and reports on all things digital marketing. Subscribe to the free daily newsletter, or spring for a corporate or enterprise account for your business to get access to in-depth reports, searchable and filterable forecasts and more.
Business 2 Community
The B2C (no, not that kind of B2C) community of bloggers writes about social media, tech, branding, PR and marketing in relatable, insight-packed articles and webcasts.
Marketo’s Blog
Marketing software company Marketo runs a robust blog brimming with valuable marketing content ranging from email marketing best practices to marketing automation trends. If you’re strapped for time, you can navigate to Marketo’s most shared or most read articles, or else follow on Facebook, Twitter or Google+ for the cream of the crop of content.