On the Cusp!

Three Simple Digital Marketing Tricks To Increase Your Profits

July 10th, 2017|Digital Marketing News|

If your business has plateaued, it’s time to change things up. The key to thriving success is to constantly introduce new ideas within your strategies to increase your profits and continue growing into a successful company. However, with the vast array of options available, it can be difficult to narrow in on the best ways to do just that.   Here are some takeaways about three simple digital marketing tricks to increase profits:   Put Your Heart And Soul Into Social Media Marketing: Social media is no longer just for socializing; it’s the key to prevailing in business today. As you [...]

4 Strategies to Promote a Small Website

July 7th, 2017|Digital Marketing News|

Small website optimization is extremely tricky, especially on a limited budget. But that’s why you should actually double your marketing efforts. You need to promote your website, attract traffic, and slowly build your way to the top (where the magic really starts to happen).   Here are some takeaways about how to promote a -still- small website:   Content Strategy: If your site is small and drives no traffic, you must have plenty of content and a solid content plan. High-quality articles, infographics, videos, and e-books should become a cornerstone of your growth strategy. Social Media Marketing: Once your site is optimized and your content is published, it’s [...]

Voice search and SEO: Why B2B marketers need to pay attention now

July 3rd, 2017|Digital Marketing News|

Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of purposes, and its influence on B2B decision-makers is growing as well. To prepare for the impact of voice search on B2B SEO, marketers should take steps now to begin optimizing for voice queries. There are three major ways to optimize site content for voice search:   Here are some takeaways:   Focus on mobile: Voice [...]

Want More Digital Marketing Success? Track Everything

June 30th, 2017|Digital Marketing News|

No two professionals ever rely on the same exact strategy, especially considering how many different digital marketers there are today. However, there is one trait that the most successful marketing professionals share: They’re willing and able to track each and every action they take (and the results). Let’s examine exactly what this means:   Here are some takeaways about this topic:   Track what you’re doing: It’s not good enough to implement a strategy. You need to track every last detail associated with every move. Know the cost: When you know your costs, you know if you’re staying within budget. When you know your [...]

7 Powerful Benefits of Using PPC Advertising

June 23rd, 2017|Digital Marketing News|

PPC can have a major – and positive – impact on most businesses and brands. If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue.   Here are some takeaways about this topic:   PPC Contributes to Business Goals: These goals range from high-level brand exposure and thought leadership to a hot lead submission or e-commerce sale. Nearly any type of conversion goal can be tracked. PPC Is Measurable & Trackable: A major benefit of PPC advertising run through AdWords is that it’s easy to measure and track. Simply use the AdWords tool in combination with Google [...]

The Surprising Online Marketing Method Most Consumers Prefer

June 19th, 2017|Digital Marketing News|

Marketers and businesses face the challenge of appealing to active consumer groups that represent four generations spanning from legacy traditionalists to elusive millennials. The unique experiences of each generation have played a large role in the development of distinct predilections in what they value and how they spend their money.   Here are some takeaways about this topic:   The Millennial misconception: Despite social media’s large and growing presence in many consumers’ lives, millennials are the most likely generation to engage with marketing emails. In fact, 51 percent of millennials surveyed indicate email as the preferred method of interaction with [...]

Who should optimize content: SEOs or content writers?

June 15th, 2017|Digital Marketing News|

Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution. There are certainly some overlapping areas between the two, but is there enough to allow your SEO practitioner to also be your content marketer, or vice versa?   Here are some takeaways about this topic:   Technical vs. creative: If you can only pick one, where do you invest your time? Or do you do a little of both and hope for the best? To get results, you need a sufficient amount of both the creative and technical [...]

Improve your paid search & social through relationship marketing

June 9th, 2017|Digital Marketing News|

A major shift that has taken place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, weeks, or even months prior to a conversion.   Here are some takeaways about how to build a relationship with your customers:   Be there for your customers: Learn where your specific audience is consuming content, and gain an understanding as to what phase of the buying cycle they’re in [...]

How to Integrate AI Into Your Digital Marketing Strategy

June 8th, 2017|Digital Marketing News|

Artificial intelligence (AI) used to be pure science fiction. But now AI is science fact. This once futuristic technology is now implemented in almost every aspect of our lives. We must adjust. Luckily, we’re used to adjusting, pivoting, and expecting a change of any kind – and quickly. The use of AI in our digital marketing strategies is no different.   Here are some takeaways:   AI Generated Content Creation & Content Creator Sourcing: AI generated content creation and content creator sourcing is going to improve the quality of content. It is important to jump on board and get your content process in order before your [...]

The 7 Pieces of a Successful SEO Starter Kit

June 7th, 2017|Digital Marketing News|

Okay, so you're interested in search engine optimization (SEO), but like most newcomers, you're intimidated by the perceived complexity of the field. To be sure, there are hundreds of independent variables that collectively bear an impact on your site's rankings and search engine visibility.   Here are some takeaways for your SEO needs:   A good SEO plugin: First, you need a decent website, and you can use a website builder like Wordpress. In fact, this and most other website builder tools are inexpensive and easy to use; and, importantly, they come automatically equipped to handle basic SEO fundamentals. A carefully [...]