Digital Marketing

/Digital Marketing
Digital Marketing 2018-03-07T11:03:57+00:00

“It’s an understatement to say that digital marketing encompasses a lot.”

The education, experience, tools and proficiencies needed to manage the various channels are extremely diverse.  To make matters more complicated they are all evolving continuously.  Add to these facts that the digital opportunities and challenges for your business are different than that of others.

To be assured that your business is maximizing the benefit from its online opportunities you need to create a platform for success with all the following;

  • Strong analytical foundation to be able to tie results back to the digital activity.
  • Competent creative channel management to give you the greatest opportunity to define, find, and drive relevant traffic.
  • Strategic oversight of the digital mix to ensure that the resources are being allocated most effectively.
  • The ability to effect change in the business’ digital assets.

We offer help in all these areas.  We can manage entire marketing programs, offer strategic management of your internal resources, or play the role of a specific channel manager.   Contact us to set up a time to discuss your needs.

Search Engine Marketing

Sometimes you just need someone to talk to. Someone that truly understands the complexities of the digital world and can help you make sense of it. This is where our digital consulting services begin, but nowhere near where they end.

Search Engine Optimization (SEO): SEO offers visibility and therefore the opportunity to reach your audience. Visibility is the first step to increased sales, profitability! Our search engine optimization core services include Organic Search, On-Page SEO, Link Building, Keyword Research / Strategy, Hyperlocal, and Directory Management.

Paid Search Marketing: Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first-page exposure on major search engines. Our campaign strategies are designed to meet the needs of our clients and their market condition. We provide up-to-date, Pay Per Click services that include: Paid Search Ads, Video Advertising, Display Ads, PPC Remarketing and Social Advertising.

Local Search Marketing: Local SEO is about bringing customers through your doors. Local SEO increases the visibility of your business by driving your website to the top of local listings. If you have a local business, you need geographically-relevant traffic to your site through specifically targeted local rankings that will launch your company to reach the target customer demographic in your market.

Social Media Marketing

An effective social strategy can help you grow your business, maintain your social presence and engage with the audience.

Our social media experts can help you establish your business objectives, identify your target audience, create engaging and share-worthy content and finally integrate your social media with all other aspects of your online presence. Although we are experienced in many social channels, we tend to focus many client programs on a mix of the following social channels:
  • Facebook
  • Google+
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn

We will tailor Social Media Marketing strategies specifically conceived for your brand and your audience. You’ll get fully supported and managed social programs, content planning (and generation), blogger outreach and video distribution among other services that aim to attract new customers and increase your profitability.

Email and SMS Marketing

Email marketing provides an effective connection with your targeted audience and gives you the best return on investment. Reach out to your current and potential customers and keep them updated on your company’s latest deals and news.

Marketers agree that email is a key to business, especially for ROI and developing long-lasting profitable relationships. A personalized, segmented and targeted email marketing campaign is important for brand awareness and drive conversions.

Our experts use tools, strategy, implementation and result tracking in order to achieve the best possible brand engagement.
We can take care of your complete email marketing strategy from template design to tracking and reporting.

Affiliate Marketing

We provide all-inclusive affiliate program management and promotional services. Thousands of new products and services are launched daily. Businesses need networks that help them get attention for their products and drive sales. But some prospective customers remain out of reach even with the best prepared marketing strategy and linked marketing platforms. Sharing revenue with another party that already has an audience presents an opportunity for leads that have a much higher rate of converting into sales than your store’s usual traffic. Let affiliates do that for you.

Working with the DigitalCusp affiliate marketing team ensures your business benefits from extra marketing effort and new ideas and experiences that affiliates bring to the way you sell your products. We will place you in the most suitable affiliate marketing networks, track performance of your ads and make adjustments for best conversion rates possible.

Our affiliate marketing program offering:

  • Studying business goals and proposing most suitable affiliate networks
  • Identification and recruitment of leading affiliates
  • Marketing material design from in-house experts
  • Ad testing
  • Detailed performance tracking

Lead Generation

Customers are now going to the internet to seek out information on products and services they previously found offline. Businesses no longer focus on sending out advertising messages in an already crowded space. They now focus on being found by prospective customers. Are you looking to stimulate and capture interest in a product or service? Are you having trouble turning customer interest into sales?

Our lead generation team helps you build and sustain relationships with prospective clients. We draw up a strategy to nurture your leads until they emerge as sales.

What we offer:

  • Assess your current lead generation practice and establish opportunities for growth
  • Develop new lead generation objectives and measurable goals
  • Develop great content that will attract visitors (blogs, e-books, videos, white papers, etc)
  • Distribute content via search engines, social media, e-mail marketing, etc
  • Keyword tracking and click-through rate monitoring
  • Lead scoring and routing
  • Lead identification and auto-nurturing